Strategy Implementation
Once the proper strategy is created, it is time to begin developing and optimizing your presence in specific social media properties. With an ever growing list of web 2.0 properties, we are constantly discovering and analyzing the best of the best. The properties that we decide are valuable are then analyzed to see if they make a perfect match with your industry and goals.
The Blog
Each of our clients will receive a unique and personalized blog/dynamic website, which will act as the hub of the social media marketing campaign. We develop clean and social media friendly websites. We seamlessly integrate all of the clients web 2.0 properties into their website. Once the website is built and receives 100% approval from the client, we begin the process of educating the client. We will teach you how to effectively write blog posts, tag posts, link-build, add/edit pages, insert widgets/plug-ins and share blog posts.
Social Networks
We work hand in hand with our clients in choosing the right social networks to join. The goal is to find a proper balance between large/general social networks and niche/real estate specific social networks to join. We take our clients through the process of registration on all social networks and complete the necessary profile information. We optimize your content on each profile to best be found by search engines and increase your number of connections on all social networks. Once your presence is established, we uniquely market your listings on the relevant networks via tweets, Facebook status updates and shared blog posts.
Social Bookmarking
As discussed above, we take our clients through the process of registration and profile optimization for all web 2.0 properties. All blog posts and other web content will be submitted to the following websites. We will expand the clients network on all social bookmarking sites to increase the number of interested individuals seeing the specific bookmarked blog posts.
Search Engine Optimization
GST Media focuses primarily on search engine optimization techniques that will achieve organic results vs. sponsored/paid results. We achieve organic results by optimizing both your website and social media properties. On your website we use the list of keywords mentioned previously to optimize the title tag, META description, META keywords, H1, H2, H3, categories, page titles, tags and blog post content. For your social media properties we optimize your bio, page keywords, out-bound links, shared content, quality of connections and all other editable areas. We also use tools like Google’s Local Business Center to have our clients come up at the top of the first page for all relevant local searches.
Monitoring Your Campaign
We understand that results are what matter in any marketing campaign. Social media marketing is no different and we have the tools to measure your success. Every GST Media client will have Google Analytics integrated into their website. This will allow you to analyze your websites visitors, traffic sources and content in great detail. Along with traditional website analytics, GST Media uses PostRank Analytics to track and analyze the way your friends and followers engage with you and your content across many of the top social networks.
GST Media takes the data gathered from both analytic reports and works with you in deciding what areas of the campaign are most effective and what areas need to be changed. After this analysis, we move forward by expanding on the previous successes and implementing the neccessary changes to any previous weaknesses.
